Marketing Consultant and Fractional CMO Services

Expert Marketing Guidance Without The Full-Time Cost

Businesses need strategic marketing leadership to stay competitive, but hiring a full-time Chief Marketing Officer (CMO) or Marketing Manager can be costly and unnecessary for many SMEs. That’s where I come in. With over 20 years of experience in corporate marketing, agency leadership, and SME growth strategies, I offer expert marketing consultancy and Fractional CMO services to help businesses scale effectively.

What is a Fractional CMO?

A Fractional CMO is a part-time, high-level marketing leader who provides strategic oversight and execution to your business without the full-time financial commitment of a permanent, Marketing Manager. This model is ideal for SME businesses that need expert marketing leadership but don’t require—or can’t justify—a full-time executive. It’s a flexible, cost-effective way to access senior-level marketing expertise.

What Does a Fractional CMO Do?

A Fractional CMO performs many of the same functions as a traditional CMO but on a flexible basis, including:

• Crafting and implementing data-driven marketing strategies.
• Managing and mentoring in-house marketing teams.
• Driving demand generation and lead acquisition strategies.
• Aligning marketing efforts with sales goals for revenue growth.
• Overseeing marketing budgets, performance metrics, and reporting.
• Guiding brand strategy and positioning to enhance market presence.

What Can You Expect from My Services?

When you engage me as a marketing consultant or Fractional CMO, you gain a strategic partner who:

• Works with you to fully understand your business and industry.
• Develops and executes strategic marketing plans tailored to your business objectives.
• Finds the quick wins which can be actioned immediately.
• Optimises digital and traditional marketing channels for maximum ROI.
• Analyses data to identify trends, opportunities, and areas for improvement.
• Provides hands-on campaign management and performance reporting.
• Offers strategic direction for brand positioning, lead generation, and customer retention.
• Works seamlessly with your internal team or external vendors to drive results.

If you’re already interested in engaging my marketing consultancy and fractional CMO services, complete the enquiry form below.

If you’d like to learn more about fractional CMO, keep reading.

Why Choose a Marketing Consultant or Fractional CMO Over an In-House Hire?

Hiring a full-time marketing manager or CMO can be expensive, with salaries, benefits, Super, and long-term commitments adding up quickly. A marketing consultant or Fractional CMO provides the same strategic leadership at a fraction of the cost.

You get expert guidance, hands-on execution, and flexibility—without the overhead of a full-time employee. Plus, I bring an outside perspective, industry insights, and a results-driven approach that ensures your marketing aligns with business goals.

What Can a Fractional CMO Do for Your Business?

A Fractional CMO brings high-level marketing expertise without the commitment of a full-time hire, helping businesses refine their marketing strategy, optimise resources, and drive measurable growth.

Whether you need to build brand awareness, enhance customer engagement, or scale lead generation efforts, a Fractional CMO provides the strategic direction and execution necessary for success.

By leveraging their experience across multiple industries, they can identify new opportunities, streamline processes, and ensure your marketing aligns with your business goals.

How Much Do I Need To Invest Into Marketing Consultancy Or Fractional CMO?

That really depends on how much you want to achieve. I have worked with businesses who have an internal junior Marketing Executive and only require a couple of hours a week. Other SMEs who wish to make a significant shift in their approach to marketing will often commit to two-to-three days a week in the first few months, which still works out to be much more affordable vs an internal Marketing Manger in the long-run.

Whatever your needs, there is usually a workable solution which will help drive your business’s marketing efforts forward vs not doing anything at all.

Get Your FREE Marketing Consultancy or Fractional CMO Consultation

I offer a FREE 1 hour consultation to discuss:

• Your business goals.
• Your current marketing needs.
• Your business and industry.
• Your current marketing efforts.
• What solutions I can offer with your available budget.

If you are interested in utilising my marketing consultancy and fractional CMO services to grow your business , contact me today using the form below, and start your journey toward greater, professional and strategic success.